Tanya Phillips

About Me

A bit about myself

Southern California born and raised, I grew up in an active family and have been playing sports for most of my life. That energy and drive carry into everything I do.

When I'm not working, you’ll find me on the road with my husband and our very spoiled dog, traveling in our Airstream. We're passionate about dog rescue and have supported it in many ways, though fostering is our favorite.

That same commitment shows up in my work. I bring a strong work ethic to every client and focus on solving real problems, whatever the budget. For me, it’s about being a true partner.

Expertise

What I do

I help websites grow their audience and their revenue. I pair people and project management with technical and strategic depth in digital marketing, SEO, content and digital strategy, usability best practices, and web analytics.

I spent more than a decade at WebMD and MedicineNet leading the group behind three health information sites, then started Chloe Girl, LLC in 2015. Today I advise clients on SEO, answer engine, generative engine and AI optimization (AEO, GEO and AIO), content and digital strategy, and analytics.

My toolkit includes Adobe Analytics (Omniture), Google Analytics, Google Search Console, Screaming Frog SEO Spider, Semrush, Conductor Searchlight, Moz and more.

• AI engine strategy
• SEO strategy and execution
• Business analytics
• Product management
• Digital strategy
• Content strategy
• User experience (UX)
• Project management
• Technical & Local SEO
• Website usability

Experience

Where I've worked

1. 2015 to present

   Founder and Consultant, Chloe Girl, LLC

   Remote. SEO, AEO/GEO/AIO, content and digital strategy, and analytics.

   • Conducted a competitive analysis, site review, SEO audit, strategy and implementation plan, and KPI analysis using agile project management. Overall search traffic grew 140%, and priority keyword performance grew 625%.
   • Successfully developed and implemented the strategy to establish E-E-A-T signals for a highly-ranking YMYL client to recover from a Google algorithm; organic traffic recovered and surpassed previous levels.
   • Local search unbranded traffic improved +320% from a comprehensive strategy across site location pages and local listing optimizations, such as Google Business Profiles.
   • For each client, I identify and create reporting for organic and AI KPIs across available tools such as Conductor Searchlight, Semrush, Moz, Google Analytics, Adobe Analytics, Piano Analytics, and Google Search Console so clients can see performance quickly.
2. 2004 to 2015

   WebMD, LLC

   San Clemente, CA

   • Senior Director, Marketing and Web Operations (March 2012 to June 2015)
   • Director, Web Operations (2010 to March 2012)
   • Project/Product Manager (2007 to 2010)
   • Traffic and Revenue Manager (2004 to 2007)

   • Led the WebMD Owned and Operated group: MedicineNet.com, eMedicineHealth.com and RxList.com, which contributed 3.6 billion pageviews a year to the WebMD Consumer Network.
   • Developed new content types for high-search verticals, covering content strategy, SEO, information architecture, and design and development oversight. Monthly search entries grew 27%, or 3.4 million visits.
   • Led usability for the group's sites, including the mobile experience: best practices, design direction, information architecture, and test setup and reporting. Page views grew an average of 25% year over year from 2006 to 2014.
   • Oversaw revenue optimization across all three sites and the drivers to WebMD.com. By working closely with pre-sales, marketing, client delivery and design, many urgent programs met their goals on time and without added spending.
   • Served as the group's business analytics lead: defined and analyzed KPIs, analyzed usability tests, monitored site functionality through metrics, and trained staff. Coordinated with the VP of Business Intelligence in New York to keep reporting in line with company standards.
   • Delivered SEO training, with a customized checklist for each client by role: content producer, designer and developer.
3. 1999 to 2004

   MedicineNet, Inc.

   San Clemente, CA. Acquired by WebMD in 2004.

   • Marketing Manager (2001 to 2004)
   • Marketing Coordinator (1999 to 2001)

   • Helped establish and maintain the enterprise SEO strategy for content, design and technology. Page views grew 600%, with search referrals growing an average of 21% a year for eight straight years.

Education

Background

1. San Diego State University

   Master of Science, Business Administration/Marketing

   San Diego, CA

   Bachelor of Science, Business Administration

   San Diego, CA

2. Training

   Human Factors International usability courses

   • Practical Usability Testing
   • User-Centered Analysis & Conceptual Design
   • Science & Art of Effective Web & Application Design

Connect

Let’s talk

If you'd like to talk about SEO, AI engine discovery, content strategy or analytics, LinkedIn is the best way to reach me.